– MN2612 ASSIGNMENT 01 –
by
Student Name Student Number Contact Number
Date of submission:
2024-03-15
i
,HONESTY DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL
1. I know that plagiarism means taking and using the ideas, writings, works or inventions
of another as if they were one’s own. I know that plagiarism not only includes verbatim
copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to
others constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the
intention of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
Name: Student No:
Signed: Date:
ii
,TABLE OF CONTENTS
HONESTY DECLARATION ............................................................................................. II
1 INTRODUCTION ..................................................................................................... 1
2 THE COMPANY (ADD TEXT HERE) ...................................................................... 1
3 KEY COMPONENTS FOR A SUCCESSFUL E-COMMERCE STORE .................. 2
3.1 SUPPLIERS AND SUPPLY CHAIN MANAGEMENT .............................................. 2
3.2 WAREHOUSE OPERATIONS (STORAGE OF GOODS) ....................................... 2
3.3 SHIPPING AND RETURNS .................................................................................... 2
3.4 CRM SOFTWARE AND POLICIES ......................................................................... 2
3.5 E-COMMERCE CATALOG AND PRODUCT DISPLAY .......................................... 3
3.6 MARKETING ........................................................................................................... 3
4 TARGET CONSUMER............................................................................................ 3
4.1. Psychographic: Lifestyle – Conservative consumers.............................................. 3
4.3. Geographic segmentation: Geographic Region – Cape Town region, Port
Elizabeth region, Durban region and Johannesburg region .................................... 3
4.4. Geographic segmentation: Population Density – Suburban and Urban.................. 3
4.5. Demographic region: Age – 19 to 24 years and 25 to 34 years.............................. 3
5 CONCLUSION ........................................................................................................ 4
6 REFERENCES........................................................................................................ 4
• ADDENDUM A – SCREENSHOT OF WEBSITE FOR (ADD TEXT HERE) ............ 5
iii
, 1 INTRODUCTION
This assignment is to showcase how an e-commerce store can be setup successfully by doing
thorough market research and focusing on customer satisfaction. The e-commerce market is
growing rapidly within South Africa. A study conducted showed that 47% of customers currently
shopping in brick and mortar places will soon join the online buying community within the next
year. There has been a 20-35% growth in the e-commerce market in South Africa. Through the
case study and online research, the assignment will show that by aligning with consumer
preferences, prioritizing security measures, and embracing technological advancements, e-
commerce can become a crucial driver of economic growth in South Africa.
2 THE COMPANY XXX
• My company’s name is (ADD TEXT HERE) – a on e-commerce store where you can buy
organic and healthy snacks for young people “on the go”, but still want to nourish their
bodies with nutrients. I chose this type of business because the niche market is growing
rapidly in South Africa. Based on two survey findings from McKinsey, a significant majority
of South Africans prioritize companies that provide healthier alternatives, demonstrating a
willingness to invest more in products that are healthier, more nutritious, and organic. For
instance, 34% of consumers born between 1981 and 1996 in South Africa express a
preference for diets abundant in minerals and vitamins. Additionally, 18% of the consumers
born between 1997 and 2012 actively seek out vegetarian or vegan choices when
purchasing food or beverages. Sustainability is also important; packaging will be bio-
degradable – made from sugar cane and plant starches
The most purchased items according to the case study was clothing and shoes, followed by
food and beverages. The South African Fashion e-commerce market is anticipated to
capture 20.7% of the country's total e-commerce market. Projections indicate a continued
upward trend in the coming years. With an expected annual growth rate of 7.2% over the
next four years, the market is forecasted to expand within the millions by 2028. During and
after the Covid pandemic in 2020, many consumers resorted to shopping online for their
1
by
Student Name Student Number Contact Number
Date of submission:
2024-03-15
i
,HONESTY DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL
1. I know that plagiarism means taking and using the ideas, writings, works or inventions
of another as if they were one’s own. I know that plagiarism not only includes verbatim
copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to
others constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the
intention of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
Name: Student No:
Signed: Date:
ii
,TABLE OF CONTENTS
HONESTY DECLARATION ............................................................................................. II
1 INTRODUCTION ..................................................................................................... 1
2 THE COMPANY (ADD TEXT HERE) ...................................................................... 1
3 KEY COMPONENTS FOR A SUCCESSFUL E-COMMERCE STORE .................. 2
3.1 SUPPLIERS AND SUPPLY CHAIN MANAGEMENT .............................................. 2
3.2 WAREHOUSE OPERATIONS (STORAGE OF GOODS) ....................................... 2
3.3 SHIPPING AND RETURNS .................................................................................... 2
3.4 CRM SOFTWARE AND POLICIES ......................................................................... 2
3.5 E-COMMERCE CATALOG AND PRODUCT DISPLAY .......................................... 3
3.6 MARKETING ........................................................................................................... 3
4 TARGET CONSUMER............................................................................................ 3
4.1. Psychographic: Lifestyle – Conservative consumers.............................................. 3
4.3. Geographic segmentation: Geographic Region – Cape Town region, Port
Elizabeth region, Durban region and Johannesburg region .................................... 3
4.4. Geographic segmentation: Population Density – Suburban and Urban.................. 3
4.5. Demographic region: Age – 19 to 24 years and 25 to 34 years.............................. 3
5 CONCLUSION ........................................................................................................ 4
6 REFERENCES........................................................................................................ 4
• ADDENDUM A – SCREENSHOT OF WEBSITE FOR (ADD TEXT HERE) ............ 5
iii
, 1 INTRODUCTION
This assignment is to showcase how an e-commerce store can be setup successfully by doing
thorough market research and focusing on customer satisfaction. The e-commerce market is
growing rapidly within South Africa. A study conducted showed that 47% of customers currently
shopping in brick and mortar places will soon join the online buying community within the next
year. There has been a 20-35% growth in the e-commerce market in South Africa. Through the
case study and online research, the assignment will show that by aligning with consumer
preferences, prioritizing security measures, and embracing technological advancements, e-
commerce can become a crucial driver of economic growth in South Africa.
2 THE COMPANY XXX
• My company’s name is (ADD TEXT HERE) – a on e-commerce store where you can buy
organic and healthy snacks for young people “on the go”, but still want to nourish their
bodies with nutrients. I chose this type of business because the niche market is growing
rapidly in South Africa. Based on two survey findings from McKinsey, a significant majority
of South Africans prioritize companies that provide healthier alternatives, demonstrating a
willingness to invest more in products that are healthier, more nutritious, and organic. For
instance, 34% of consumers born between 1981 and 1996 in South Africa express a
preference for diets abundant in minerals and vitamins. Additionally, 18% of the consumers
born between 1997 and 2012 actively seek out vegetarian or vegan choices when
purchasing food or beverages. Sustainability is also important; packaging will be bio-
degradable – made from sugar cane and plant starches
The most purchased items according to the case study was clothing and shoes, followed by
food and beverages. The South African Fashion e-commerce market is anticipated to
capture 20.7% of the country's total e-commerce market. Projections indicate a continued
upward trend in the coming years. With an expected annual growth rate of 7.2% over the
next four years, the market is forecasted to expand within the millions by 2028. During and
after the Covid pandemic in 2020, many consumers resorted to shopping online for their
1
