Topiclijst Expertinterview

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Interview

Topiclijst Expertinterview

Name: Topiclijst Expertinterview
SKU: doc_538399
Rating: 5.00 (1 reviews)
Author: jenny_leeuw

5.0

(1 reviews)

3 sold

2 pages

2018/2019

Institution

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Met deze topiclijst heb ik twee interviews kunnen houden van drie kwartier. Het interview gaat over i amsterdam en (city-)marketing. Handig te gebruiken als voorbeeld bij het opstellen van je eigen topiclijst.

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Topiclijst Ontwerp Web & App
Voor het project Ontwerp & Web moeten wij een app of website ontwerpen voor stichting
Amsterdam Marketing. Dit is de citymarketingorganisatie van Amsterdam. Ze zijn onder andere
verantwoordelijk voor de campagne I Amsterdam. Het belangrijkste doel van de organisatie is
om door middel van citymarketing

Topic 1: Opdrachtomschrijving
Uitleg opdracht
 Stichting Amsterdam Marketing
 City Card 48 uur
 Doelgroep: bezoekers (toeristen)
 Doel: Een digitale City Card companion ontwerpen waarmee de bezoeker het beste uit zijn
bezoek en de City Card van 48 uur haalt.
 Subdoelstellingen
 Het bevorderen van cultuurparticipatie,
 Spreiding van de bezoekers over de metropool Amsterdam,
 Bezoekers minder bekende hotspots in de omgeving van Amsterdam laten ontdekken,
 Intern: inkomsten,
 Goede samenwerking met de externe bedrijven.

Topic 2: persoon
Zou u iets over uzelf kunnen vertellen?
 Leeftijd
 Loopbaan carrière
 Opleiding
 Werk

- Waarom ben je …. geworden?
- Wat maakt ….. zo leuk?
- Wat is volgens u het belangrijkste aan ….?

Topic 3: citymarketing
Beginvraag: Wat weet je van citymarketing?
 Succesfactoren

Topic 4: I amsterdam
Beginvraag: Wat weet je van I amsterdam?
 Concurrenten
 Motieven citymarketing
 Marktpositionering
 Discussie

Topic 4: toerisme
Wat weet je van toeristen in Amsterdam?
 Hoeveelheid
 Motieven
 Activiteiten
 Marketeren
 Apps
 Websites
 Succesfactoren
 Onderzoek vooraf

Document information

Study: Creative Business
Uploaded on: May 7, 2019
Number of pages: 2
Written in: 2018/2019
Type: Interview
Company: Unknown
Person: Unknown

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jenny_leeuw

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