Digital Marketing Final Exam Review | 100% Correct | Verified | 2024 Version

Analytics packages like Google Analytics record information about hits to a website. Name 4 pieces of supplemental information recorded by the analytics package about each hit. - Identity of requestercan track an individual computer Timing of request- each server request is time stamped Navigation source- know how users are arriving to the website Technical Information- operating system, browser, screen size Explain the difference between a pageview and a unique pageview - Pageview- "hit" any time a user accesses a page on a website Unique pageview- removing the double count if a user views a page multiple times during a visit How is average page depth calculated? - pageviews/visits Name 4 types of goals that can be set up in analytics (what user actions a website wishes to measure) - Destination Duration Pages per session Events KPI stands for... - key performance indicator Name 2 KPIs for each of the following websites - - average order value, revenue per visit an accounting firm website- unique visitor, conversio