COM 2740 FSU Final Review Liberty University Question and answers 100% correct
COM 2740 FSU Final Review Liberty University Question and answers 100% correct COM 2740 FSU Final Review Various Definitions of Mass Communication - correct answer *Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur and Dennis (1993)*: "A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in attempts to influence them in a variety of ways." *Berger (1995)*: "[Mass Communication] involves the use of print and electronic media, such as newspapers, magazines, film, radio, or TV, to communicate to the large number of people who are located in various places - often scattered all over the country or world." *commonality*: all 3 definitions focus on message dissemination to a large audience, through various channels, *to accomplish some type of goal.* Mass Communication and Mass Media - correct answer mass media and mass communication are interdependent of one another mediated communication is technology-facilitated communication mass communication is
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COM 2740
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