CCI 150 - Exam 2 - Gary UTK Latest Questions With Passed Solutions!!

scoop - Answer-the UT magazine that a particular class creates true - Answer-true or false? magazines are highly demassified populist style - Answer-popular and entertainment style of magazines, often near checkout counters elitist style - Answer-Smithsonian and national geographic type of info mag style economic imperative - Answer-the need to make money to stay in business Economic Imperative - Answer-this is the reason there are more populist styles of magazines convergence - Answer-the term that most magazines have an online presence; include pics and vids advertising - Answer-how most magazines make most of their profit 70-80% - Answer-how much of a magazine is ADs readership - Answer-the group of people who regularly read a particular newspaper, magazine, etc. true - Answer-true or false? advertisers are more interested in a specific audience than a large one Consumer - Answer-type of magazine; anything you can go buy; men's, women's, home & garden, news, etc non-consumer - Answer-type of magazine; not found on newsstand, sponsored, trade-means business90% - Answer-What percent of magazines are non-consumer? 'zines - Answer-marketing purposed magazines place-based - Answer-magazines that are different on where you live sunday supplements - Answer-magazines that come with Sunday newspapers regional & city - Answer-magazines for people who live in specific areas PR - Answer-type of non-consumer magazine that helps maintain relationships warm medium - Answer-more engaged readers broadsheet - Answer-type of newspaper that is vertical tabloids - Answer-newspaper that opens from the side ; half the regular size above the fold - Answer-on the top half of the newspaper the flag - Answer-the logo of the newspaper the ear - Answer-top corner, promo spots, catches your eye the mast - Answer-the inside of the magazines display advertisement - Answer-regular kind of advertisement in a newspaper classified advertisement - Answer-big money maker ad, ex. all cars or houses, hole - Answer-space left for news once the advertising is placed 60-70% - Answer-percent of a newspaper that are ads news - Answer-something that just happened features - Answer-interesting for people (human interest stories) opinion - Answer-separated and clearly labeled editorials - Answer-official opinion of the newspaper itself columns - Answer-opinion of the person who wrote it letters to the editor - Answer-opinion of the readers pay walls - Answer-keep you out of having access unless you pay consolidation - Answer-big companies buy smaller ones clustering - Answer-cluster what they buy in geographic area; helps leverage advertising sales cross-ownership - Answer-owning more than 1 media in a market commoditization - Answer-not brand loyal classified ads - Answer-newspapers are losing _______ to sites such as eBay and Craig's Listgatekeeper - Answer-anyone who works in the news; they decide what to show agenda setting - Answer-news cannot tell us what to think, but they often tell us what to think ABOUT news flow - Answer-somedays there is a lot going on and other days there's not much impact - Answer-what news value best describes weather news? conflict - Answer-what news value best describes sports news? citizen journalism - Answer-idea that anyone could publish news; adds pressure Matt Drudge - Answer-broke the Monica Lewinsky story fake news - Answer-something that is totally made up; not based on any sort of reporting; money is motivation ourselves - Answer-who decides what is newsworthy? amplitude modulation - Answer-AM frequency modulation - Answer-FM Clear channel stations - Answer-AM stations that boost their power at night; they exist so people in remote areas can get radio the flinstones - Answer-the first couple to share a bed on television 1939 worlds fair - Answer-where was the first tv demonstrated?WW2 - Answer-what delayed the tv? dual structure tv - Answer-national network and local affiliates for traditional broadcast tv affiliation - Answer-_______ means better programming and a share in national ad revenue Lucille Ball and Desi Arnaz - Answer-Who brought the change of tv from NY to Cali? search engine optimization - Answer-SEO Cloud Computing - Answer-the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. 5 GB - Answer-smartphones hold how much memory? 1204 megabytes - Answer-1 GB = ____ megabyte InstaPundit - Answer-one of the most widely read political blog; in Knoxville Glenn Reynolds - Answer-creator of Instapundit; law prof @ UT internet - Answer-1969; Cold War development false - Answer-internet and the world wide web are the same 1989 - Answer-when was the world wide web createdTim Berners-Lee - Answer-Invented the World Wide Web in 1989; did not patented it - wanted the world to have access; he could be filthy rich but is not uniform resource located - Answer-URL Hyper Text Transfer Protocol - Answer-HTTP; How data is transferred through the servers. Hyper Text Transfer Protocol Secure - Answer-HTTPS; This allows a computer to display webpages through a web browser once encrypted. Hyper Text Markup Language - Answer-HTML