COM3708
Exam pack
2024
, COM3708/101/3/2019
Tutorial Letter 101/3/2019
Advertising and Public Relations
COM3708
Semesters 1 and 2
Department of Communication Science
This tutorial letter contains important information about your module.
BARCODE
2
, COM3708/101/3/2019
CONTENTS
Page
1 INTRODUCTION ................................................................................................................................... 4
2 PURPOSE AND OUTCOMES ............................................................................................................... 4
2.1 Purpose ............................................................................................................................................. 4
2.2 Outcomes .......................................................................................................................................... 5
3 LECTURER(S) AND CONTACT DETAILS ........................................................................................... 5
3.1 Lecturers ........................................................................................................................................... 6
3.2 Department ........................................................................................................................................ 6
3.3 University ........................................................................................................................................... 7
4 RESOURCES ........................................................................................................................................ 7
4.1 Prescribed book ................................................................................................................................. 7
4.2 Recommended books ........................................................................................................................ 8
4.3 Electronic reserves (e-reserves) ........................................................................................................ 9
4.4 Library services and resources information ........................................................................................ 9
5 STUDENT SUPPORT SERVICES ........................................................................................................ 9
6 STUDY PLAN ..................................................................................................................................... 10
7 PRACTICAL WORK AND WORK-INTEGRATED LEARNING ........................................................... 10
8 ASSESSMENT ................................................................................................................................... 10
8.1 Assessment criteria ......................................................................................................................... 11
8.2 Assessment plan ............................................................................................................................. 11
8.3 Assignment numbers ....................................................................................................................... 11
8.3.1 General assignment numbers ........................................................................................................ 11
8.3.2 Unique assignment numbers ......................................................................................................... 11
8.4 Assignment due dates ..................................................................................................................... 11
8.5 Submission of assignments ............................................................................................................. 12
8.6 The assignments ............................................................................................................................. 12
8.7 Other assessment methods ............................................................................................................. 56
8.8 The examination ............................................................................................................................. 57
3
, 9 FREQUENTLY ASKED QUESTIONS ................................................................................................. 58
10 IN CLOSING ..................................................................................................................................... 58
Dear Student
1 INTRODUCTION
Welcome to the Department of Communication Science. We hope you will enjoy this Advertising
and Public Relations module. We are confident that you will excel in this module if you study this
tutorial letter and all the other prescribed study material. We will do our best to help you to study
this module successfully. Start studying early in the semester and make sure you complete the
assignments properly. You are most welcome to contact your lecturers if you need assistance.
PLEASE NOTE:
COM3708 is a semester module. You must therefore complete the module you have enrolled for
by the end of the semester. If you are registered for semester 1 you must complete the module
by writing the May/June examination. If you are registered for semester 2 you must complete the
module by writing the October/November examination.
All students must submit the portfolio assignment.
2 PURPOSE AND OUTCOMES
2.1 Purpose
The purpose of this module is to help you gain a better understanding of the theory underlying
Advertising and Public Relations, and to afford insight into the practice of both these disciplines.
This module comprises three topics.
You should select either topic 1 or topic 2.
All students are required to complete topic 3.
Each topic consists of a number of learning units (see the table below).
Each topic also has several learning outcomes, which explain the overall focus of the topic.
Topic Learning unit
4
Exam pack
2024
, COM3708/101/3/2019
Tutorial Letter 101/3/2019
Advertising and Public Relations
COM3708
Semesters 1 and 2
Department of Communication Science
This tutorial letter contains important information about your module.
BARCODE
2
, COM3708/101/3/2019
CONTENTS
Page
1 INTRODUCTION ................................................................................................................................... 4
2 PURPOSE AND OUTCOMES ............................................................................................................... 4
2.1 Purpose ............................................................................................................................................. 4
2.2 Outcomes .......................................................................................................................................... 5
3 LECTURER(S) AND CONTACT DETAILS ........................................................................................... 5
3.1 Lecturers ........................................................................................................................................... 6
3.2 Department ........................................................................................................................................ 6
3.3 University ........................................................................................................................................... 7
4 RESOURCES ........................................................................................................................................ 7
4.1 Prescribed book ................................................................................................................................. 7
4.2 Recommended books ........................................................................................................................ 8
4.3 Electronic reserves (e-reserves) ........................................................................................................ 9
4.4 Library services and resources information ........................................................................................ 9
5 STUDENT SUPPORT SERVICES ........................................................................................................ 9
6 STUDY PLAN ..................................................................................................................................... 10
7 PRACTICAL WORK AND WORK-INTEGRATED LEARNING ........................................................... 10
8 ASSESSMENT ................................................................................................................................... 10
8.1 Assessment criteria ......................................................................................................................... 11
8.2 Assessment plan ............................................................................................................................. 11
8.3 Assignment numbers ....................................................................................................................... 11
8.3.1 General assignment numbers ........................................................................................................ 11
8.3.2 Unique assignment numbers ......................................................................................................... 11
8.4 Assignment due dates ..................................................................................................................... 11
8.5 Submission of assignments ............................................................................................................. 12
8.6 The assignments ............................................................................................................................. 12
8.7 Other assessment methods ............................................................................................................. 56
8.8 The examination ............................................................................................................................. 57
3
, 9 FREQUENTLY ASKED QUESTIONS ................................................................................................. 58
10 IN CLOSING ..................................................................................................................................... 58
Dear Student
1 INTRODUCTION
Welcome to the Department of Communication Science. We hope you will enjoy this Advertising
and Public Relations module. We are confident that you will excel in this module if you study this
tutorial letter and all the other prescribed study material. We will do our best to help you to study
this module successfully. Start studying early in the semester and make sure you complete the
assignments properly. You are most welcome to contact your lecturers if you need assistance.
PLEASE NOTE:
COM3708 is a semester module. You must therefore complete the module you have enrolled for
by the end of the semester. If you are registered for semester 1 you must complete the module
by writing the May/June examination. If you are registered for semester 2 you must complete the
module by writing the October/November examination.
All students must submit the portfolio assignment.
2 PURPOSE AND OUTCOMES
2.1 Purpose
The purpose of this module is to help you gain a better understanding of the theory underlying
Advertising and Public Relations, and to afford insight into the practice of both these disciplines.
This module comprises three topics.
You should select either topic 1 or topic 2.
All students are required to complete topic 3.
Each topic consists of a number of learning units (see the table below).
Each topic also has several learning outcomes, which explain the overall focus of the topic.
Topic Learning unit
4
