Leveraging the 7Ps for IMC - Spring 2024
An overview of various ways the 7ps framework influences the development of effective IMC campaigns, including product strategies, pricing strategies, promotion strategies, place or distribution strategies, people strategies, process strategies, physical evidence, product development & management, product life cycle management, and product portfolio.
Escuela, estudio y materia
- Institución
- Promotional Management
- Grado
- Promotional Management
Información del documento
- Subido en
- 4 de mayo de 2024
- Archivo actualizado en
- 5 de mayo de 2024
- Número de páginas
- 35
- Escrito en
- 2023/2024
- Tipo
- PRESENTACIÓN
- Personaje
- Desconocido
Temas
- 7ps
- product strategies
- pricing strategies
- distribution strategies
- promotion strategies
- physical evidence
- product development
-
product life cycle
-
spring 2024
-
presentation
-
lecture slides
-
s
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lecture notes