Presentation
Leveraging the 7Ps for IMC - Spring 2024
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Pages
35
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various ways the 7ps framework influences the development of effective IMC campaigns, including product strategies, pricing strategies, promotion strategies, place or distribution strategies, people strategies, process strategies, physical evidence, product development & management, product life cycle management, and product portfolio.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 35
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- 7ps
- product strategies
- pricing strategies
- distribution strategies
- promotion strategies
- physical evidence
- product development
-
product life cycle
-
spring 2024
-
presentation
-
lecture slides
-
s
-
lecture notes
$8.49
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