Presentation
IMC Planning Process - Spring 2024
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Pages
18
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various elements and steps in the IMC planning process, including situation analysis, environmental analysis, PEST, PESTLE and PRESTCOM model, SWOT analysis, brand consumption analysis, geographic analysis, seasonal analysis, resource analysis, communication analysis, media analysis, cultural and social analysis, risk analysis, and contingency planning.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 18
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- imc planning process
- situation analysis
- environmental analysis
- swot analysis
- spring 2024
- presentation
- lecture slides
-
pest pestle and prestcom model
-
brand consumption analysis
-
lecture notes
$8.49
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