Presentation
IMC Agency Functions & Processes - Spring 2024
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Pages
20
Uploaded on
04-05-2024
Written in
2023/2024
An overview of IMC agency functions and processes, including Account Management, Strategic Planning, Creative Department, Media Planning and Buying, Public Relations, Digital Marketing, Social Media Management, Event Management, Data Analytics, Budget setting, AIDA Model of Marketing Communication, Communication Strategies, Developing Core Messages, Campaign Execution, and Scenario Planning.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 20
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
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