BUAD 332|91 FINAL EXAM QESTIONS AND ANSWERS|2024

direct marketing - ️️connecting directly with carefully targeted individual consumers WHY?: to obtain an immediate response and cultivate lasting customer relationships direct mail marketing - ️️LARGEST DIRECT MARKETING MEDIUM involves an offer, announcement, reminder, or other item to a person at a particular address -personalized -newer digital forms -effective -often perceived as "junk mail' catalog marketing - ️️direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online catalog marketing trends - ️️More and more catalogs are going DIGITAL (Minimizes costs, and web space is unlimited, Allows real-time merchandising) Print catalogs are still the PRIMARY MEDIUM (Drives web traffic and can create an emotional connection to the consumer) Telephone marketing - ️️-Accounts for 17% of all direct-marketing driven sales -used in both consumer AND business-to-business markets