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MNE2601 Assignment 4 Semester 1 2024 (830615) - DUE 20 May 2024
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MNE2601ASSIGNMENT 4
SEMESTER 1 2024
(830615) - DUE 20
MAY 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
, MNE2601 Assignment 4 Semester 1 2024 (830615) - DUE
20 May 2024
1. Draw up an industry and market feasibility for your chosen
business/envisaged business. You need to include the following in your
answer. Use section 3.3 in your prescribed textbook as your guideline. •
Type of industry - 1 mark
• Why it is attractive - 1 mark
• Nature of competition - 3marks
• Profitability of the industry - 10 marks
• Market factors - 5 marks (20)
Remember this is an application question and you will not get full marks if
you simply give the theory in your study material.
Industry and Market Feasibility: Sustainable Urban Farming Service
Type of Industry: Agriculture Technology (AgTech)
Why it is Attractive:
• Growing Demand: Urbanization and rising concerns about food security
are driving demand for local, sustainable food production.
• Technological Advancements: Advancements in hydroponics, vertical
farming, and automation create opportunities for efficient and productive
urban farms.
• Environmental Benefits: Reduces transportation emissions and promotes
water conservation compared to traditional farming.
Nature of Competition:
• Established Agribusinesses: Large-scale farms may adapt and offer similar
services.
• Local Farms: Existing farms might expand into urban areas or offer
delivery services.
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