BUAD 332 Moon |93 Exam 2 Questions with 100% Correct Answers | Updated | Download to score A+

consumer buying behavior - ️️the buying behavior of people who buy goods and services for personal use. these people create the consumer market How do consumers respond to various marketing efforts the company might use? - ️️central question for marketers Simple Model of Consumer Buying Behavior (3 categories) - ️️1. Marketing and other stimuli 2. Buyer's black box 3. Buyer's response Simple Model of Consumer Buying Behavior (marketing & other stimuli) - ️️Market-product, place, price, promotion Other- economic, technological, social, cultural Simple Model of Consumer Buying Behavior (buyer's black box) - ️️buyer's characteristics and decision process Simple Model of Consumer Buying Behavior (buyer's response) - ️️buying attitude and preferences, purchase behavior: what the buyers buy when/where/how much, brand and company relationship behavior culture - ️️MOST BASIC CAUSE OF A PERSON'S WANTS AND BEHAVIOR learned from family, church, school, peers, colleagues, etc. includes values, perceptions, wants and behaviors