Marketo Practice Exam with Complete Solutions Rated A+

Marketo Practice Exam with Complete Solutions Rated A+ A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed? A. The quality of the deliverability is not checked. B. Members have not been added to the engagement program. C. The CRM sync with the engagement program is not activated. D. The engagement score has not had sufficient time to calculate. - B. Members have not been added to the engagement program. A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program? A. 110 B. 890 C. 1000 D. 1110 - C. 1000 To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset? A. Date Token B. Trigger Token C. Company Token D. Email Script Token - B. Trigger Token Which asset type can be used in an engagement program stream? A. Email B. Hosted URL C. Landing Page D. Email send program - A. Email Where is the number of email addresses unsubscribed from an Email Send Program found? A. The Program Members tab B. The Program Summary View C. The Program Smart List tab D. The Program Dashboard View - D. The Program Dashboard View Which type of reporting is impacted by the acquisition program? A. Program Dashboard B. Email Performance Report C. Lead Performance Analyzer D. Program Performance Report E. Landing Page Performance Report - D. Program Performance Report Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) - A. New Names E. Cost per New Name (USD) A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. B. The report will return a null value for cost per success. C. The report will identify the last program status as a success and calculate based on that. D The report will identify the first program status as a success and calculate based on that. - B. The report will return a null value for cost per success. A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form? A. The name of the form B. The name will be blank C. The name of the program D. The name of the landing page - C. The name of the program A marketing manager recently launched a landing page with the following URL: the URL to A. Edit URL Settings B. Enable Personalized URLs C. Open URL Builder in Admin D. Generate a private preview URL - A. Edit URL Settings A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used? A. Mask Input B. Visibility Rules C. Field Dependency D. Targeted Selections - B. Visibility Rules A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do? A. Use a custom Visibility Rule to change the picklist items B. Use Mask Input to change the display value of the picklist items C. Use a different Display Value and Stored Value in the picklist items