Marketo Exam - Program Fundamentals With Verified Solutions

Marketo Exam - Program Fundamentals With Verified Solutions You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use? a. Webinar channel and Event program type b. Email Send channel and Email program type c. Live Event channel and Event program type d. Operational program channel and Default program type - c. Live Event channel and Event program type Which of the following are ways to become a member of a program? (Choose all that apply) a. Fill out a form inside of a program b. Import into the program member tab c. Attend a webinar synced with the program d. Import into a static list in the program e. Program status flow action - a. Fill out a form inside of a program b. Import into the program member tab c. Attend a webinar synced with the program e. Program status flow action Which of the following is not a way to become a member of a program? a. Create a new lead via the iPad or Android event application b. Fill out a form that's located in Design Studio c. Add a lead to a Salesforce campaign synced to a Marketo program d. Select the acquisition program when importing into the Lead Database - b. Fill out a form that's located in Design Studio Which of the following would be appropriate success statuses in a program? (Choose all that apply) a. Engaged b. Attended c. Sent d. Invited - a. Engaged b. Attended You want to track a gated piece of content on your company website for number of form fills and new names. Which channel would you select? a. Website b. Web form c. Default d. Engagement - b. Web form You want to send multiple emails to the same audience at a consistent pace and time. Which program type would you select? a. Email b. Engagement c. Nurture d. Default - b. Engagement You want to send an email to individuals thanking them for stopping by at an event and asking them if they would like to receive emails from you. Which program type would you select? a. Tradeshow b. Default c. Event d. Webinar - c. Event True or false: You have three program statuses in your channel, in order: Member (Step 10), Filled Out Form (Step 20 - Success) and Engaged (Step 20 - Success). In this setup, a lead can move from Filled Out Form to Engaged but not vice versa. - FALSE Which of the following is the best approach for adding members to an engagement program?