ASSIGNMENT 01 2024
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, TABLE OF CONTENTS PAGE
INTRODUCTION................................................................................................3
INTERACTIVE COMMUNICATION TECHNOLOGIES AND THE ORGANISATIONAL
ENVIRONMENT.................................................................................................3
A) The contemporary organisational environment that is characterised by
volatility, uncertainty, complexity and ambiguity (VUCA) to serve as
contextualisation..........................................................................................3
Volatility.....................................................................................................4
Uncertainty................................................................................................4
Complexity.................................................................................................4
Ambiguity...................................................................................................5
B) The changes in the organisational environment brought about by
interactive communication technologies......................................................5
From Top-Down to Bottom-Up Communication..........................................5
From monologue to dialogue.....................................................................6
From Consensus to Dissent........................................................................6
Organisational agility and contingency theory are two concepts that are
pertinent to how organisations respond to changes in their environment. . .6
Contingency Theory...................................................................................6
Organisational Agility.................................................................................7
CONCLUSION....................................................................................................7
SOURCES CONSULTED.....................................................................................8