DPR2602 Assignment 1 Semester 1 2024

DPR2602 Assignment 1 Semester 1 2024 ;100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1: THEORY IN PUBLIC RELATIONS 1.1 Discuss your understanding of the term theory. (5) 1.2 What is the function of theories in the context of communication or public relations? (5). (10 MARKS) QUESTION 2: SITUATIONAL THEORY Read the article in the link below and answer the questions that follow. Article question 2 2.1 Identify and briefly describe the four levels of situational theory. (5) 2.2 Read the news article in the above link, also available online. Then explain to which level or levels of the Situational theory (variable or variables) you think the article relates. Motivate why you think this level is applicable. (5) (10 MARKS) QUESTION 3: THE SHANNON AND WEAVER MODEL OF COMMUNICATION Read content on MyUnisa in the learning unit. Also, read further on this theory by exploring the following link: Now do the following activity: 3.1 Define five components of the Shannon and Weaver model (5) 3.2 Watch the music video on this link: Using the video in the above link, identify and explain any five of the various components of communication according to the Shannon and Weaver model. (5) (10 MARKS) QUESTION 4: Diffusion of innovation theory: Click on the following links which lead to more information regarding the Diffusion of innovation theory: Communication Theory/Diffusion of Innovations Now do the following activity: Loadshedding continues to be a threat in our society, and you have been thinking of getting alternative energy by installing a solar or generator. Write an essay where you address the following points: Identify the five stages of the diffusion of innovation theory. (5) Give a practical example of each stage of the diffusion of innovation you will go through in your decision of getting a solar or generator. (5) (10 MARKS) GRAND TOTAL 40