MCS 005 Test 1

MCS 005 Test 1 In his virtual guest lecture, did Alon Aviram say that The Bristol Cable is interested in international news stories that do not emphasize local issues because other newspapers in the UK are already doing substantive reporting on local events and activities? - No/False. Bristol Cable has focused primarily on local news relevant to it's subscriber base because it sees local news as a niche market that has not been properly served. What's The Bristol Cable? What does The Cable do? - It is a local news magazine, a pioneering media cooperative owned by members who all have a say. They want to redefine media ownership by bringing it back to the people. As Sydney Ember reported in the New York Times, the committee behind the push to form a union at the Los Angeles Times drafted a letter calling for what? - Higher pay, better working conditions, and more benefits, protection for staff from "unilateral change by TRONC" (aka job security) Who/what owned the Los Angeles Times when the workers at the Los Angeles Times voted to unionize? - Tronc (Tribune and Online Content) In the documentary, Rich Media, Poor Democracy, what did Robert McChesney say about the prevailing myth about our media system? - "One of the myths of our media system is that it's sort of this natural private system that was borne by heroic entrepreneurs and the government's job is only to come in and meddle with it and interfere with the entrepreneurs in the private sector." In reality, media systems are born out of desire for profit/influence. Established media systems at times have clashed with government, but they've, especially in the last decades, used their power to influence media's legal landscape by working WITH government. Eg, Telecommunications Act of 1996, Net Neutrality What are the four reasons, according to what Robert McChesney (in the documentary Rich Media, Poor Democracy), that media corporations have opted for conglomeration and synergy? - Cross Promotion - a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. Cross Advertising - a strategy used by business owners to market a business using various types of media. Owners may use all of media types individually or combine subsidize several mediums to create a cohesive marketing campaign. Cross Production - the coordinated reporting of events in several media outlets (press, radio, television, Internet, mobile phones, and other mobile devices). The production can occur at a single integrated newsroom or involve collaboration among newsrooms from different media. Blockbusters - a work of entertainment - especially a feature film, but also other media - that is highly popular and financially successful.