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Voorbeeld 2 van de 11 pagina's
Tentamen (uitwerkingen)

Rise Up Test

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Voorbeeld 2 van de 11 pagina's

Rise Up Test Which of the following is a term for physical goods that are bought and sold? - B. Products Which of the following is a standard term that describes the audience of retail stores- that is the people who will buy things from the stores? - D. Customers Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers? - C. Services What kind of things does a manufacturer product? - D. Finished products Which of the following holds large quantities of product that are later sent either to retail locations or directly to customers? - C. Distribution center Which of the following terms best describes a grower of potatoes? - B. Wholesaler The Majority of retailers are: - A. Independently owned Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience by integrating multiple channels? - B.) Omnichannel Which of the following is the standard definition of a retail ecosystem? - C.) A team of store employees who help each other. Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - C.) 20-25% These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase. - D.) Comparison Shoppers These customers tend to make quick purchase decisions , often buying inexpensive items that are not of high importance to them. - B.) Impulse buyers These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores and comparing retail ads. - D.) Comparison shoppers These customers view shopping as a fun occasion, so shopping does not include making a purchase. - C.) Recreational shoppers These customers have an early adopter mindset, and want to be recognized as trendsetters by others. - A.) Innovation/trend buyers These shoppers have typically enjoyed repeated and valued positive customers experiences with a particular retailer. - A.) Loyal customers These shoppers are rarely the first to try new products. - C.) Recreational shoppers Which of the following is the term for behavior influences that come from the retailer's family and friends? - B.) External Social cues Which of the following is the term for behavior influences that come from Retailer's marketing? - B.) External Social cues Which of the following is the term for behavior influences that come from a customer's own needs? - C.) Internal physical cues Which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encountered a business, its products and services? - C.) Company Brand Which of the following is the term for the unique way that company employees act with each other and with customers? - . C.) Company Culture Which of the following best defines quality customer service? - A.) Delivering a positive, memorable experience that is more than what the customer expected. As of 2019, roughly how much money do U.S. retailers lose annually due to poor customer service? - C.) $60-$70 billion After one negative experience, approximately what percentage of people say they will never do business with that company again? - C.) 50% Which of the following does not describe a product feature? - A.) Price Which of the following is a valid reason for you, as an employee, not to escort a customer to the location of a product that they've asked to see? - C.)


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Geüpload op
25 april 2024
Aantal pagina's
11
Geschreven in
2023/2024
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Tentamen (uitwerkingen)
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