Public Relations Exam 1 Study Guide 2024

Definition of Public Relations - correct answer the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest counseling - correct answer providing advice to management concerning policies, relationships and communications research - correct answer determining attitudes and behaviors of publics in order to plan PR strategies media relations - correct answer working with journalists and bloggers in seeking publicity or responding to their interests in the organization publicity - correct answer disseminating planned messages through traditional mass media and social media platforms to further the org's interests employee/member relations - correct answer responding to concerns, informing, and motivating an organization's employees or members community relations - correct answer planned activity with a community to maintain an environment that benefits both the org and the community public affairs - correct answer developing effective involvement in public policy and helping an org adapt to public expectations; the term is also used by govt agencies to describe their public relations activities and by many corps as an umbrella term to describe multiple pr activities govt affairs - correct answer relating directly with legislatures and regulatory agencies on behalf of the org issues management - correct answer identifying and addressing issues of public concern that affect the org financial relations - correct answer creating and maintaining investor confidence and building good relationships with the financial community industry relations - correct answer relating with other firms in the industry of an org and with trade associations development/fundraising - correct answer demonstrating the need for and encouraging the public to support an org, primarily through financial contributions special events - correct answer stimulating an interest in a person, product, or organization by means of a well-planned event words that would have to be included in almost anyone's def of public relations - correct answer - Deliberate - public relations activity is intentional; designed to influence - Planned - public relations activity is organized; solution to problems are discovered and logistics are thought out with the activity taking place over a period of time - Performance - effective public relations is based on actual policies and performance; no amount of PR will generate goodwill and support if the org has poor policies and is unresponsive - Public interest- public relations activity should be mutually beneficial to organization and its publics - Two-way communication- not just disseminating but also listening and engaging - Management function- most effective when it is a strategic and integral part of decision making by top management what are public relations contributions to the bottom line - correct answer Develops goodwill between an organization and its various publics using mass communication RACE - correct answer - Research - Action - Communication - Evaluation