Final Business Communication Exam with verified correct answers 2024.

CHAPTER 6: Four Types of Primary Research - correct answer Primary research is the gathering of raw data from sources as firsthand experience, interviews direct observations, and questionaries. 1. Drawing on your experience 2. Conducting Interviews 3. Making Firsthand observations 4. Drafting questionnaires Protocols for conducting interviews successfully- - correct answer 1. Determining who to interview- a. workplace, colleagues, faculty in relevant department. b. local firm, organization whose staff includes experts on your subject. c. info from internet research d. local chapters or web sites of professional societies e. yellow business pages of a local telephone directory. 2. Preparing for your interview-learn as much as possible about each person and the organization for which he or she works. When you contact your interviewee, explain who you are, why you are doing the interview, what it's for, and how much time it will take. 3. Conducting the Interview- once you have introduced yourself, take some time to chat informally. Conduct the interview by being pleasant but purposeful, let the person do must of the talking, don't interrupt, use some common sense. 4. Expanding your notes after the interview- IMMEDIATELY after leaving the interview, use your memory-jogging notes to help you mentally go over the interview and record your detailed notes. Advantages of Questionnaires - correct answer 1. You can gain info from more ppl more quickly than you could through personal interviews. 2. You can obtain responses from ppl who are hard to reach or who are in scattered geographical locations. 3. Respondents have more time to think through their answers than they would under the pressure of composing thoughtful and complete answers in an interview 4. More objective data, bc it reduces the possibility that the interviewer's tone of voice might influence an answer. 5. Lower cost of distributing and tabulating a questionnaire, than conducting numerous personal interviews. Disadvantages of a questionnaire - correct answer 1. Results may be slanted. 2. No request for follow-up answers. 3. Distributing and waiting for replies generally take longer. Principles of constructing questionnaires - correct answer Keep it brief, easy to understand. Question-neutral; should not lean respondents to give a particular answer; may lead to skewed/inaccurate data. Chapter 8- Steps involved in writing business correspondence- - correct answer 1. Establish your purpose, reader's needs, your scope. 2. Outline key points (use in memo, letter, exec summary) 3. Rough draft 4. Allow for cooling point 5. Revise 6. Format the arrangement 7. Final responsibility-accuracy and appearance. E.O.RAR.FF Selecting an appropriate medium checklist: - correct answer 1. Consider audience 2. Use email to send messages, maintain prof relationships, elicit decisions, and collect opinions from distant as well as wide audiences. 3. Instant messages-share files with one or more ppl in mult locations who can't access email. 4. Use letters for out of house bus comm on organizational stantionary for outside bus comms; printed letterhead for quality, formality, respect, and authority. 5. Memos- for in house bus comm 6. Faxes- exact image of nondigital documents or signed documents must be viewed and when speed matters. 7. Telephone and conference calls- planned, voice important, less expensive than face to face comm. 8. Use voice mail for short uncomplicated messages. 9. Face to face meetings- for early contacts with bus associates/customers when solving problems