Marketing research methods
Primary research
• Focus groups
• Interviews
Secondary research
• Online resources
• Competitor analysis
, • I am working for the cyberzone internet
M1
café UK and have been assigned to
identify the marketing research method
that have an effective usage for certain
Primary marketing situations.
research- • Focus groups assist to gather lots of
viewpoints all at one time, making this
cost effective and timely to produce
Focus conclusions.
groups • It gathers all participants in one space
which is cost effective for any organizati
when conducting research.
Primary research
• Focus groups
• Interviews
Secondary research
• Online resources
• Competitor analysis
, • I am working for the cyberzone internet
M1
café UK and have been assigned to
identify the marketing research method
that have an effective usage for certain
Primary marketing situations.
research- • Focus groups assist to gather lots of
viewpoints all at one time, making this
cost effective and timely to produce
Focus conclusions.
groups • It gathers all participants in one space
which is cost effective for any organizati
when conducting research.
