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Exam (elaborations)
COM312 Already Passed Exam Questions and CORRECT Answers
Preview 3 out of 18 pages
Problem defining PR-it is a broad field -many organizations are involved in PR and many activities are considered PR or part of the PR function -Evolved and an evolved and evolving field -Negative stereotypes exist and it is seen as a not highly ethical profession -Ambiguity outside and inside of the profession (lack of certainty) -Many people who use terms relating to PR have little understanding -Practitioners operate as advisors/counselors and as technicians
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