Abdulalah Al-Jobore
Unit 3 P3 P4 M2
M2 Explain the limitatin if marketnn research used ti cintribute ti the develipment if
a selected irnanisatinns marketnn plan.
Marketnn research are on the ke ooint oor business to be conduct as it helos the to
anal sis their arket the are noinn into. Most oo the businesses will conduct arket
research (ori ar and secondar research) beoore the create a new arketnn olan.
Primary research
Theses research have to be collected oor the frst hand inoor atonn which be collected
thounht diferent ethodsn such questonnairesn interviews and so on. Whenever it co es
to the ori ar research there will so e li itatons oor a business to be aware oo once it
been nathered. For exa olen io Adidas want to carr out questonnaires oor its new oroduct
the want to launch into the arketn there will be so e oroble s in this inoor atonn as the
custo er so et es does not have the t e to fll these questoners accuratel and
thereoore the these answers a be biased. Once Adidas decides to work on these biased
datan then Adidas’s new oroduct will not sell well as the inht exoected in the arket.
Further oren when ornanisatons carr out interviews with the custo ers the need to
ensure their clients oeels co oortable in the interviewn so the custo er do not have to oeels
oressures when nive their answers. An exa ole oo thisn when Adidas tr to interview so e
custo ersn so so et e the custo ers oeel unco oortable nivinn their answers and then
this can afect the arkets olan oo Adidas. It is beter oor Adidas to collect ore the one
arketnn research in order to orevent this oro haooeninnn unless the are natherinn
inoor aton oor one arket then the have to collect inoor aton oor ore oeoole in the
area.
Secindary research
Secondar research are natherinn inoor aton oro other oeoole/ornanisaton that have
collect this data b the selves. This kind oo research can be collected thounht the
newsoaoer anazinesn internet etc.n and because these data are oro diferent sources
so et en it can be not accurate and reliable which then will afect the business decisions in
the outure. For exa olen when Adidas decided to collect data oor source that collect the
data 2 ears anon then this data cannot be useoul oor the due to the channes in the t e.
Because oo thisn Adidas have to ake sure the data the collect need to be valid and uo to
date so the can use the and can be aureate and reliable.
Buildinn uo a successoul arketnn olan need to have reliable inoor aton since it will nive
the the knowledne and accurate understandinn oo the arket the are noinn into. In
additonn this kind oo data can be sterious and oublic inoor atonn which inht not helo
the business when akinn decisions.
For exa olen io a newsoaoers artcle tells oeoole that there are ore oeoole bu inn
soortswear oro JD rather bu inn oor Adidasn and it a not show the reason oo thisn
thereoore Adidas would not know what to do and which decision to take because oo the oact
that it does not sa s the reason.
Unit 3 P3 P4 M2
M2 Explain the limitatin if marketnn research used ti cintribute ti the develipment if
a selected irnanisatinns marketnn plan.
Marketnn research are on the ke ooint oor business to be conduct as it helos the to
anal sis their arket the are noinn into. Most oo the businesses will conduct arket
research (ori ar and secondar research) beoore the create a new arketnn olan.
Primary research
Theses research have to be collected oor the frst hand inoor atonn which be collected
thounht diferent ethodsn such questonnairesn interviews and so on. Whenever it co es
to the ori ar research there will so e li itatons oor a business to be aware oo once it
been nathered. For exa olen io Adidas want to carr out questonnaires oor its new oroduct
the want to launch into the arketn there will be so e oroble s in this inoor atonn as the
custo er so et es does not have the t e to fll these questoners accuratel and
thereoore the these answers a be biased. Once Adidas decides to work on these biased
datan then Adidas’s new oroduct will not sell well as the inht exoected in the arket.
Further oren when ornanisatons carr out interviews with the custo ers the need to
ensure their clients oeels co oortable in the interviewn so the custo er do not have to oeels
oressures when nive their answers. An exa ole oo thisn when Adidas tr to interview so e
custo ersn so so et e the custo ers oeel unco oortable nivinn their answers and then
this can afect the arkets olan oo Adidas. It is beter oor Adidas to collect ore the one
arketnn research in order to orevent this oro haooeninnn unless the are natherinn
inoor aton oor one arket then the have to collect inoor aton oor ore oeoole in the
area.
Secindary research
Secondar research are natherinn inoor aton oro other oeoole/ornanisaton that have
collect this data b the selves. This kind oo research can be collected thounht the
newsoaoer anazinesn internet etc.n and because these data are oro diferent sources
so et en it can be not accurate and reliable which then will afect the business decisions in
the outure. For exa olen when Adidas decided to collect data oor source that collect the
data 2 ears anon then this data cannot be useoul oor the due to the channes in the t e.
Because oo thisn Adidas have to ake sure the data the collect need to be valid and uo to
date so the can use the and can be aureate and reliable.
Buildinn uo a successoul arketnn olan need to have reliable inoor aton since it will nive
the the knowledne and accurate understandinn oo the arket the are noinn into. In
additonn this kind oo data can be sterious and oublic inoor atonn which inht not helo
the business when akinn decisions.
For exa olen io a newsoaoers artcle tells oeoole that there are ore oeoole bu inn
soortswear oro JD rather bu inn oor Adidasn and it a not show the reason oo thisn
thereoore Adidas would not know what to do and which decision to take because oo the oact
that it does not sa s the reason.
