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5 business segments Media networks (ABC/ESPN) Parks and Resorts (Disneyland and Disneyworld) Studio Entertainment (Pixar and Marvel Studios) Consumer Products (toys, apparel, and books) Interactive Media (D) One of 30 companies that has been part of the Dow Jones Industrial Average since 1991 Revenue $45 billion in revenue reported in 2013 with operating income of $2.2 billion for corresponding fiscal year. History Walt Disney World Resort opened in Orlando in 1971 (Magic Kingdom, Epcot Center, Disney Studios, and Animal Kingdom) MyMagic+ $1 billion comprehensive reservation and ride-planning system that can allow guest to book rides months in advance through a website or a smartphone app Works through RFID chip embedded inside electronic wristbands or bracelets that guests wear once they check into a Disney theme park (MagicBands) MagicBands link electronically to centralized databases and can be used as admissions tickets, credit cards, or hotel room keys They can also become a form of payment by tapping them against electronic sensors Data from the wristbands can help with the following o Staffing/Resource allocation o Restaurant menus o Product selection based on consumer preferences o Queue management o Help overall customization of guest experience System has many key benefits Less likely to jump ship to other theme parks Increase revenue from guests having more opportunities to visit shops and restaurants Increase capacity Enhance overall customer relationships and order fullfilments Operations: --Quicker order fulfillment --Better demand management (rides) --Better resource allocation (move staff where there's more need for them) Finance: --Automatically tracks transactions --Financial security of transactions --Reduced staff/labor needed --Track when revenue increases Marketing: --CRM data --Better customer service --Increase ease of purchase to buy more Bands offer way to provide goods and services quicker Increases customer satisfaction