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Summary Cross border e-commerce Project 8 theory

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This is a summary for the course cross border e-commerce the theory part of project 8, commercial economy year 2 Block 4

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Project 8 Theorie
Cross Border e-commerce (CBE):
Internatonal e-commerce is called cross border e-commerce, when consumers bu online frrom
retailers , located in other countries and jurisdictonss

Who will beneft frrom a DSM (Digital single market):
Consumers
- Beter consumer protecton when bu ing onlines
- More choice with g reater access to content, g oods and services frrom other EU countriess
- More transparenc and safret when using the internet, and hig h standards ofr data protectons
- Lower deliver pricess
- Beter telecoms services and access to the internets
- More work opportunites and possibilites to develop dig ital skillss
- New innovatve products and services in a vibrant dig ital econom s
- More efcient e-services- notabl e-g overnment services – to save tme and mone s

Industry
- Clearer rules to develop in a market ofr more than 500 million consumerss
- A level-pla ing feld fror competng actors on the market, traditonal pla ers and newcomerss
- Public investment and partnership with the industr , notabl and c bersecurit s
- Beter and safrer use ofr dig ital technolog ies, such as cloud computng or big data, reducing risks and
costss
- Standards and g reater interoperabilit in all sectors (such as energ , transport and health) to
develop products and services fraster, boost innovaton and reduce costss
- Fewer burdens when dealing with public administraton with efcient e-services – to save tme and
mone s
- More compettveness on the g lobal stag es

From a retailer perspectiee
Reasons to sell cross border
- Saturaton ofr the local market
- Stag naton ofr local reveneus
- Competton frorm aboard entering the local markets

Benefts frrom selling cross-border
- Economies ofr scale
- Cost allocaton
- Risk spread
- Accumulaton ofr knowledg e and experiences

Growth markets framework

, 1s Business environment
2s Value propositon
3s Operatng model
4s Financial & human capital


Growth strateg ies B Ansof
Ansof matrix




Market penetratonn
Existng market and existng productss
Product developmentn
Existng market and New productss
Market developmentn
New market and existng productss
Diversifcatonn
New market and new productss

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