LEGL 4200 Exam 2, Questions and answers, rated A+| LATEST EXAM UPDATES| 2024/25 |

LEGL 4200 Exam 2, Questions and answers, rated A+ What question do trademarks answer? Who! Lanham Act In 1950s, federal law for trademarks (previously it had been state law) Brands Brands are a combination of tangible and intangible elements that include the mark, logo, design and concept, image, and reputation associated with business What is the difference between brands and trademarks? Branding is a little broader, and will include your trademark What are the goals of trademarks? 1.) Protect the reputation of sellers and their investment 2.) Prevent consumer confusion and deception about who made a product 3.) Promote competition in the market by allowing firms to engage in non-misleading advertising When do trademark owners have the right to prevent the use of a mark? Trademark owners have the right to prevent the use of a mark where such use is likely to cause consumer confusion about who is producing the product Where do TM rights in the US come from? Use in commerce! What are the different ways to enforce TM law? State common law, state statutory, and federal statutory State common law TM law No registration needed, limited in geographic scope Federal statutory TW law Registration system, national in scope Do you need to register your TM? No- you just need to use it in commerce! Types of Trademarks Trademarks, Service Marks, Certification Marks, and Collective Membership Marks Trademarks (Types of Marks) Word, name, symbol, device, or any combo t