C20-21-22 Practice Final Exam Questions with 100% Correct Answers | Verified | Latest Update

C20-21-22 Practice Final Exam Questions with 100% Correct Answers | Verified | Latest Update 1. Practice of focusing on identification & recruitment of individuals to advo- cate company's products, services, & brands rather than focusing exclusively on prospective buyers is referred to as- ANS influencer marketing 2. Personal selling requires the flow of communication between a buyer & seller, often in a face-to-face encounter, designed to influence a person's or groups purchase decision. ANS 2-way 3. In classifying social media, self-disclosure is- ANS the degree to which a person's thoughts, feelings, likes/dislikes, are shared when engaged in social interaction. 4. Some companies group social media influencers by # of followers; 1 cate- gorization labels influencers w/ 1 million followers as- ANS mega 5. User-generated content (UGC) is- ANS Any form of online media content that is publicly available & created by end users. 6. A single social media site w/ millions of users interacting w/ each other (Insta, FB, Pinterest, Twitter, LinkedIn) is referred as- ANS social network 7. Any form of online media content that is publicly available & created by end users is referred to as- ANS user-generated content The practice of building ties to customers based on salesperson's attention & commitment to customer needs over time is referred as- ANS relationship selling