MKTG 3340 Chapter 8 Practice Questions 2024.

MKTG 3340 Chapter 8 Practice Questions 2024. What is a marketing channel? What is a channel strategy? - correct answer It is a group of organizations involved in selling and promoting goods from the time they are produced until they reach the end users. (sometimes called distribution channels). A channel strategy is a plan for moving a product or service through the chain of commerce to the end customer. Who are channel partners? - correct answer Channel partners are firms that actively promote and sell a product as it travels through its channel to its user. What are intermediaries and what do they do? - correct answer Third parties that facilitate the supply and sale of products from manufacturers to users. These middlemen perform lots of different functions and create value for the manufacturer and consumer. What are merchant wholesalers? What are the 3 Types? - correct answer Intermediaries who buy goods from manufacturers and sell them to retailers or other businesses. (large quantities, store and break down into smaller units, they own the goods, assume risk of selling and obsolescence) 3 Types: 1. Merchant wholesalers: Wholesalers that own the goods 2. Brokers and Affiliates: Brokers negotiate sales contracts for producers and Affiliates drive online traffic to other websites in order to sell another company's products 3. Manufacturers: Selling units that work directly for manufacturers, mostly B2B