HubSpot Marketing Certification Exam Questions with 100% Correct Answers | Latest Version 2024 | Verified

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. - Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? Psychographics Return on investment Advertising results Word of mouth - Psychographics What is a vanity metric? A metric that shows the sentiment of your brand in social A key performance indicator (KPI) that shows you how popular your company is A surface-level metric that doesn't correlate with your business success - A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True False - True Which KPI will executives be more responsive to?