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  • Karel De Grote-Hogeschool (KdG)
  • Bedrijfsmanagement
  • Flow marketing
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Samenvatting Flow Marketing: Inleiding

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Karel De Grote-Hogeschool (KdG)
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Flow marketing
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Samenvatting van het boek: Marketing GO WITH THE FLOW van Philip De Cleen.

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Fleur Van Nueten Flow Marketing MAR107A


Flow Marketing
Flowmarketing.be → pp/ hoofdstuk

INLEIDING
Nieuw marketing model!!




Waarom nieuw marketing model?
• Cfr elementen en evoluties genoemd aan de hand van de Danone quote
– Belang van inzicht te krijgen in de onzekerheid, het vertrouwen en de behoeftes van
consumenten
– Belang van de impact van technologie
• Consument wil frictieloos kopen → hoe moet de marketeer dit ondersteunen
• Marketing is geïntegreerd → alles is met elkaar verbonden
– Geïntegreerd werken is een grote uitdaging

Theorie Philip Kotler
Antwoord op de vraag: ‘hoe kijk ik vanuit het perspectief van een bedrijf naar de consument en zorg
ik via geïntegreerde marketing dat mijn bedrijf succesvol waarde kan uitwisselen? Klanten komen
zeker terug als ik dit herhaal’

Theorie Philip De Cleen
Antwoord op de vraag: ‘hoe kijk ik vanuit het perspectief van de consument naar waarde en zorg ik
als bedrijf voor een frictie loze ervaring? Klanten overwegen me hopelijk opnieuw’
Kritische consument → Digitaal kanaal is belangrijk + open communicatie (alle info i.v.m. een
product/ dienst moet beschikbaar zijn)
Connected book
image
Philip de Cleen Marketing
Publisher: Unknown ISBN: 9789401441070 Edition: 1

Document information

Study
Bedrijfsmanagement
Summarized whole book?
No
Which chapters are summarized?
Inleiding
Uploaded on
December 18, 2018
Number of pages
2
Written in
2018/2019
Type
Summary
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  • samenvatting marketing go with the flow

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