MGT 6311 - Final Exam 2024/2025

MGT 6311 - Final Exam 2024/2025 Youtube Stats ANS-- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are 2mins Most common videos ANS-- Explainers - Product Demos - How-Tos - Testimonials Video Stats ANS-4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch videos on Facebook 85% of videos watched on Facebook are watched without sound Video Views ANS-A video is considered a view on Facebook if it runs for at least 3 seconds Impact on Video on email ANS-Including video in email increase consumer engagement and has an overall positive impact on the channel The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65% - reduces unsubscribes by 26% A video included in the email increases CTR by 200-300% Impact of Video on Websites ANS-Video has a roughly 100% increase in conversion rates Online Video Stats ANS-- online videos will account for 80% of all consumer web traffic by 2020 - 83% of consumers indicate they're willing to share videos they like with their friends and peers - 85% of the US internet audience watches videos online. Business goals for using online video ANS-- Communication - Sales - Lead Generation - Customer Service - Promotion Customer preference/behaviors ANS-- 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices