SMS Certification Review

SMS Certification Review What should you do when managing a crisis? - A company should place response to the messages, explaining the problem and when it will be resolved on their social media account. What is the best practice for using curated content ethically? - You must create a new title, links to original sources and add personal editorial comments. What is the role of a Social Media Risk Manager? - Ensure all departments are preforming as expected to include the following: monitor activities for risk, measure and gather appropriate data and create reports that assess risks and suggest controls. What should a company do if they mainly use printed materials? - The best way to incorporate social media to their advertising is by posting a weekly flyer as a PDF. What is the first step of conducting a SWOT analysis of an online social media plan? - The first steps should include a social media audit and list of social media goals. What are click-through rates? - A social media metric that best measures the number of followers who clicked and responded to a paid advertisement. What should businesses look for when trying to identify potential influencers for their audience? - Reach, Relevance and Resonance. When growing social media communities for organization that must protect consumer privacy (hospitals, medical offices, etc.) what strategy must be developed? - A strategy that must comply with protection and avoid privacy violations. A brand's primary audience is someone who? - Is interested in the product, needs the product and can afford the product. To ensure businesses are staying on top of readily changing trends in social media, they should? - Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities. What is Earned communication? - Content shared by people and has no cost other than time and effort. What is crowd shaping? - Feedback in real time. What does paid advertising do? - Boosts your message to a specific audience on social media. What is data transformation? - The stage of social media mining where the marketing team has a data report. What is social media optimization? (SMO) - When you listen and analyze; identify the target audience; set goals; define strategies; implement; monitor and adjust.. What is centrality? - When evaluating a visualization of social network members, the influences are generally considered the most important. What is engagement? - Measurement of comments, likes and shares. What is executive buy-in? - When the top of the organization accepts and supports social media integration. What does data exploration use? - Statistics and creating predictive models. What do sales orders calculate? - Return on engagement. (Definition) A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research,