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Marketing Mix

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2020/2021 Written for academic year
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Management
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Management
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Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and market analysis, SWOT analysis, TOWS analysis, PESTEL framework, structure of industry, nature of competition, Porter’s five forces, BCG growth share matrix, GE matrix, portfolio analysis models, strategy implementation, McKinsey 7S Framework, 7S checklist questions, marketing control and evaluation and strategic marketing audit, marketing performance assessment and marketing metrics.

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C8 Marketing Management
Module 3
The Marketing Mix

Module III Part I
Unit 10 - Marketing Planning

Module III Part II
Unit 11 - Marketing Implementation
Unit 12 - Control
1

,"There are three kinds of companies:

those that make things happen,

those who watch things happen,

and the rest who wonder what happened."




2

,Unit 10 – Marketing Planning




3

, Marketing Function and Strategic Role
• A strategy determines what should be done
• Operational Plans determine how the
strategy will be implemented
• Strategic Marketing implies that marketing
planning is carried out at a high level
– Where there is high-level recognition there tends
to be much better planning with marketing itself
becoming increasingly sophisticated


4

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March 27, 2024
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Written in
2020/2021
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Browse related subjects

Subjects

  • marketing mix
  • marketing
  • planning
  • function
  • strategic
  • role
  • elements
  • strategy
  • steps
  • porters
  • generic
  • strategies
  • value
  • chain
  • activities
  • ansoff
  • growth
  • matrix
  • competitor
  • market
  • analysis
  • swot analysi
  • creation

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