Hootsuite Platform Certification Test with complete solution

Which of the following is not a feature of Hootsuite? - Answer-The ability to fully automate your social media marketing activities (i.e., theAutopilot feature) What's the difference between a stream and a tab? - Answer-Streams display content from your social media networks, and tabs house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - Answer-Tabs and streams Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - Answer-Quotation marks around the phrase What best describes the benefit of engaging with your audience using Hootsuite, as compared to engaging natively from specific social networks? - Answer-Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity. Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter, and Facebook? - Answer-Composer When using the Hootsuite Composer, what's the purpose of the social profile picker? - Answer-To select the social profiles to which you want to publish your message Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick two) - Answer-Owly links are trackable which means you can track how many people clicked it & Owly links use less characters than regular URLS What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? - Answer-You can publish posts directly from the Hootsuite Dashboard, without your mobile deviceLet's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two-week period. What's the best way to accomplish this scheduling task using Hootsuite? - Answer-By using the calendar scheduling function in the Planner You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - AnswerVanity URLs Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - Answer-Twitter lists Let's say that you want to put paid advertising dollars behind any post you've published that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? - Answer-Automation triggers When saving messages as drafts, it's important to remember that your draft will not go live unless _______. - Answer-You have scheduled it or clicked Publish Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard? - Answer-To vet incoming comments on your channel or specific videos by approving or deleting them When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite. - Answer-10 minutes