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Assignment, Marketing Research

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This is the assignment we submitted for Marketing Research, which was held in Summer semester 2a in 2020/2021.

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Uploaded on
March 24, 2024
Number of pages
25
Written in
2020/2021
Type
Case
Professor(s)
C. calmasini phd , h. nezami msc
Grade
7-8

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Assignment 2
Data Analysis




What do people value about fresh meal kits?
By Group

,Demographics & Behavioral Question 1a) &b)

Aspects
One respondent was removed from the data
list, because the age of the respondent was too
young (= 12) for being a surveyed student.




Question 1 b)



➢ Most of the people surveyed
were born in the Netherlands.
➢ The respondents were
almost equally divided
into men and women.

, Question 1b)



Dietary Frequency Percent
Restriction
s / Allergies
Vegetarian 7 4,1%
Vegan 3 1,8%
Other 24 14,1%
None 136 80,0%
Total 170 100,00 %
➢ Most of the surveyed students
study either the Pre-MSc
➢ Approx. 80% of all respondents Marketing or Economics and
have no dietary restrictions or Business.
allergies.
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