Essay Research Methods (BFA622)

The aim of this assessment is to enable you to design ‘real world’ business research which will allow you to demonstrate, and further enhance your research skills. This assessment is the plan of your Final Major Project. Your projects may draw on potentially any aspect of your programme studies that fascinates you, including but not limited to: approaches to business management and leadership focusing on …innovation, product development, performance improvement, customer service, strategy development, market challenges, consumer trends… Students are to produce a 3,000-word research plan in the form of a full project proposal. Plus, a detailed plan that includes timings: outlining what you intend to do to turn this plan into a Final Major Project (the actions outlined on your Gantt chart are to be carried out in Semester 2 in your Final Major Project module). Your research plan will consist of these seven sections 1. Establish the business context and a rationale for the value of the planned research project. 2. The overall aim and your objectives required to meet this aim. 3. A draft review of previous studies that have investigated this topic (Literature Review). 4. A justified strategy outlining the intended methodology for carrying out the primary research including with whom, how participants will be reached, what method(s) being used and how the data will be analysed. 5. A section where you outline potential areas of concern (what might hinder the success of your project/ how might you respond). 6. List of references (articles and book chapters you have read and refer to in your report). 7. In the appendices a full and detailed Gantt chart outlining a weekly schedule of activities planned for that start of semester 2 through to the final hand in of your Final Major Project (This chart is equivalent to 1,000 words). Also, in the appendices attach Ethics approval and evidence of completion of Academic Integrity Course.