DES Certification

DES Certification What is the minimum amount of stakeholders needed to have an event? - at least 2 Why is the event strategy part of the organizational strategy? - Events drive behavior change in the desired direction of change and therefore can have a function in delivering organizational value. Hybrid events (digital & live event) create what kind of opportunities? - - including more people that are not physically in the same place or time zone - improved interaction at the event and with people outside the event - using many different combination of place and time to extend the duration or reach the event How do events create value? - delivering behavior change in the desired direction of change How is the role of the Event Manager changing? - Event managers is more than ever accountable for outcomes What are the 4 components that comprise a digital event strategy? - Strategy Map, people, process, technology What are the most-likely stakeholder groups that may be a part of your digital event strategy? - Meeting & Events, Travel, Marketing, Procurement, IT Why do many organization use Digital Events? - To save on meeting and travel costs What does a Project Charter define? - Scope: defines the mtg, events, demo & attendees for the digital event strategy Risks: describes the harm, loss or danger of the project and potential mitigation plans Milestones: illustrates the timeline, stages & progress in the project When buying technology services from a supplier what type of price should you ask for? - Ask for pricing to be broken out What's another goal of a digital strategist for events? - Implement a speaker training program How do sponsors consider a vitural event successful? - When remote audiences have spent maximum time in an event What percentage of people surveyed prefered to binge watch mini series of content over watching content delivered live? - 87% For every 1 hour of live content from a physical meeting - how much should be offered in virtual delivery? - 20 minutes plus Q&A How is the role of event manager changing? - from just managing logistics to overall strategy to execution, setting goals per stakeholder and measuring outcomes. Accountability is the operative word. How many minutes into a live lsession will a remote atendee decide if they will continue watching? - 1-3 minutes (on demand is 15 seconds) What is the most important thing to capture well from live events for remote attendees? - The sound (for speakers and audience) What are 3 simple steps to designing any breakout session? - Proposal, Evidence, Action - Proposal (what audience should believe or accept, Evidence (real stories or statistics to convince audience of proposal), Action (what audience should do or do differently) Who is most responsible for your digital event's content? - Me! Digital Event Organizer At what level should your