Peregrine- Foundation of Marketing Global- Exam Questions with Correct Answers

Peregrine- Foundation of Marketing Global- Exam Questions with Correct Answers Classical marketing - Answer-is a philosophy which guides the attitude of everyone in a firm to stimulate and satisfy the needs and wants of every customer. Competitive marketing - Answer-a strategy involves product strategy, pricing strategy, integrated marketing communications, channels, and logistics strategy. It needs to offer value to the target market 5 C's - Answer-Marketing Framework Part 1 Examining the External Environment Customers: Who are they? What are they like? Do we want to draw different customers? Company: What are our strengths and weaknesses? What customer benefits can we provide? Context: What is happening in our industry that might reshape our future business? Collaborators: Can we address our customers' needs while strengthening our business to business (B2B) partnerships? Competitors: Who are the competitors we must consider? What are their likely actions and reactions?