COM312 Top Questions and CORRECT Answers
Problem defining PR -it is a broad field -many organizations are involved in PR and many activities are considered PR or part of the PR function -Evolved and an evolved and evolving field -Negative stereotypes exist and it is seen as a not highly ethical profession -Ambiguity outside and inside of the profession (lack of certainty) -Many people who use terms relating to PR have little understanding -Practitioners operate as advisors/counselors and as technicians Public Relations Definition (PRSA) Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics Public relations definition (textbook-broom and sha) Public relations is the management function that establishes and maintains mutually beneficial relationships betweens organization and its publics on whom its success of failure depends
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- March 5, 2024
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