Chapter 1 Unit 1
The mission and the method
,Unit 1 – Learning
Objectives
• Define social psychology
• Describe the ABC triad of social psychology
• Explain how social psychology relates to other fields
study
• Assess the different methods of data collection in soc
psychology
,Introduction
• Social psychology: a study of how people affect and are affected by others
• Helps make sense of the social world
• Consider all options for every decision
• Example: coffee shop choices
• Type of milk, flavouring, sweetener, bean, etc.
Copyright © 2018 Cengage Learning. A
, A brief history of social psychology
• Late 1800s: two experiments point in opposite directions
• Norman Triplett: competition enhances performance
• Max Ringelmann: as group size increases, individual effort decreases
• 1908: publication of social psychology textbooks
• William McDougall, Edward Ross
• Twentieth century: rapid changes and world events lead to new ideas
• Gordon Allport: importance of attitudes
• Kurt Lewin: behaviour is a function of the person and situation
• Stanley Milgram: role of obedience (in light of World War II)
Copyright © 2018 Cengage Learn
The mission and the method
,Unit 1 – Learning
Objectives
• Define social psychology
• Describe the ABC triad of social psychology
• Explain how social psychology relates to other fields
study
• Assess the different methods of data collection in soc
psychology
,Introduction
• Social psychology: a study of how people affect and are affected by others
• Helps make sense of the social world
• Consider all options for every decision
• Example: coffee shop choices
• Type of milk, flavouring, sweetener, bean, etc.
Copyright © 2018 Cengage Learning. A
, A brief history of social psychology
• Late 1800s: two experiments point in opposite directions
• Norman Triplett: competition enhances performance
• Max Ringelmann: as group size increases, individual effort decreases
• 1908: publication of social psychology textbooks
• William McDougall, Edward Ross
• Twentieth century: rapid changes and world events lead to new ideas
• Gordon Allport: importance of attitudes
• Kurt Lewin: behaviour is a function of the person and situation
• Stanley Milgram: role of obedience (in light of World War II)
Copyright © 2018 Cengage Learn
