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C201 Business Acumen correct 100%(RATED A+)

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Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - ANSWER Evaluating results What is the result of a company increasing the delegation of authority and the span of control? - ANSWER Increased number of direct reports per manager Which two key elements does an effective organization include? - ANSWER Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? - ANSWER It established a direct flow of authority Number the seven steps in the recruiting and interviewing process from first to last. - ANSWER 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring determination Which primary driver does management use for an organization's structure? - ANSWER Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? - ANSWER Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - ANSWER Customer loyalty Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? - ANSWER Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - ANSWER When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? - ANSWER An affinity program Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? - ANSWER


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