Str 581 Week 6 Final Strategic Plan (Study Guide)

STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE) Final Strategic Plan-Phase 3, Team A STR/581 March 13, 2017 Table of Contents: • Executive Summary 3 • Company Background… 4 • Mission Statement 4 • Vision Statement 5 • Value Statement 6 • Environmental Scan… 7 • Internal and External Environmental Analysis 7 • Strategic Recommendation… 10 • Implementation Plan… 11 • Organizational Change Management Strategies 12 • Risk Management Plan… 13 • Conclusion… 15 • References 16 Executive Summary Amazon is one of the most well-known web based businesses. Jeff Bezos founded Amazon July 5, 1994, the company is based in Seattle the company serves customers worldwide. In becoming one of the most successfully e-commerce companies Amazon focuses on offering convenience, the best prices, as well as a great selection on every product available. Amazon started as an online bookstore but diversified quickly into adding other items Amazon carries a variety of products the includes clothes, jewelry, books, health care products, and much more. Amazon is a leader in the e-commerce that continues to blossom (Schneider, 2017). Amazon faces challenges when it comes to changes in the market, consumers demand, demographics, ethical issues, and shipping cost (McKevitt, 2016). Amazon introduced Prime and really spiked in numbers there are 54 million members in the U.S that spends about $1,100 every year compared to $600 every year of those that are not members in the statistics taken in the fourth quarter of 2015. Prime has sparked millions of interest in shopping with Amazon, which is allowing them to be a leader in the e-commerce industry. Amazon’s has expanded in technology tremendously and can supply the needs of every customer from advantages of PRIME members, fire stick, food services, books, electronics, kindle electronic books, merchandise, and many more innovations that generate revenue for the company (Kline, 2016). Amazon’s future depends on their willingness to stay tech savvy as competing e-commerce companies. Amazon’s application is another advantage of the company that allow Amazon to see the fruits of their labor for the members that are loyal to the company and receiving products in the time frame they are promised. Even though as customers know that there may be conflict, Amazon works diligently to keep the customers satisfied. According to ("Forbes", 2016), Amazon is number 11 in innovative companies and worth $292.6 billion. Company Background Amazon’s provides an online retail service for shopping. Amazon provides services to consumers, content creators, enterprises, and sellers. Amazon also provides other marketing and promotional services that include co-branded credit card agreements. Amazon focuses on serving consumers through its website while also focusing on the conveniences, price, and selection. Amazon’s website is designed to enable products to be sold by the company and also by third parties from many different categories. Amazon also serves enterprises and developers of all sizes through its website that gives them access to infrastructure that allows just about any type of business. Amazon operates through three different segments Amazon Web Services, International, and North America. Each segment handles different aspects of the services offered by Amazon ("The Wall Street Journal", 2017). Mission Statement When it comes to the company’s “mission statement, they strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience,”[Ama17]. Amazon’s mission is what the organization uses as they carry out their objectives to reach its destination. Amazon’s statement guarantees that the business has an e-commerce service that is efficient and which meets the obligation of their customers’ needs. Some mechanisms are specialized in company’s mission statement which includes prices that are low to the utmost convenience and the finest features relating to products and service offers. Amazon’s uses the cost leadership strategy where they are known for being the low-cost producer in it industry for a given level of quality. Hence, “lowest prices” factor that is the mentor of the company’s strategic pricing plan, [Ama17]. Amazon's have a high level of expertise in the manufacturing process also efficient distribution channels. Having this kind of small strategic pricing plan is the high point of the company’s selling position that ensures the organization e-commerce online services eye-catching. Additionally, the group uses an interconnected strategy that is the in reducing operating cost. The statement of the company mission points to the fact that they have the finest collection of projects. The best selection falls under the differentiation strategy which is the growth of goods and customer services that present particular characteristics that customer appreciates. For that reason, the business is accessibility in an assortment of items when customers views Amazon’s “website, which is a key factor that attracts customers,” as well as achieving their long term objectives goals [Ama17]. However, the business mission statement does highlights efficiency, which is standard "criterion that consumers use in evaluating the quality of the online retail service” seen that customers can shop or have access to its products and service at their own personal time [Ama17]. Vision Statement The vision statements description of the organization is stating and reassuring the public that achievement and accomplishing over “the midterm or long-term future is essential to the business growth, [Ama17]. Also, the company's statement provides a vision “to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” [Ama17]. However, the vision of the business “possesses high characteristics, such