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COM3702 Complete Assignment 1

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1 INTRODUCTION 2 MEDIA POLICY AND REGULATION 2.1 The nature of media and communication policy 2.1.1 An overview of the National Integrated ICT policy 2.1.2 Policy as a process 2.1.3 The current phase of the national integrated ICT policy 3 REPRESENTATION 3.1 Gatekeeping and the flow of news through channels 3.2 Media and HIV/AIDS 3.2.1 The ‘One Love’ communication campaign 3.2.2 Defining health communication and a campaigns communication 3.2.3 A theoretical explanation of media advocacy and how the ‘One Love’ campaign adheres to this objective. 3.2.4 A theoretical explanation of representation and how the ‘one love’ campaign represents itself in the media. 4. Conclusion 5 References

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COM3702
Semester 1


Assignment 1: 808887


Student Number:




Name:

, 2




DECLARATION
I, the undersigned, hereby declare that this is my own and personal work, except
where the work(s) or publications of others have been acknowledged by means of
reference and presentation requirements, referencing techniques and plagiarism.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and
presentation requirements, referencing techniques and plagiarism.


Your name:
Your student number:
Date:
A witness’ name:




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