COM3702 Complete Assignment 1

1 INTRODUCTION 2 MEDIA POLICY AND REGULATION 2.1 The nature of media and communication policy 2.1.1 An overview of the National Integrated ICT policy 2.1.2 Policy as a process 2.1.3 The current phase of the national integrated ICT policy 3 REPRESENTATION 3.1 Gatekeeping and the flow of news through channels 3.2 Media and HIV/AIDS 3.2.1 The ‘One Love’ communication campaign 3.2.2 Defining health communication and a campaigns communication 3.2.3 A theoretical explanation of media advocacy and how the ‘One Love’ campaign adheres to this objective. 3.2.4 A theoretical explanation of representation and how the ‘one love’ campaign represents itself in the media. 4. Conclusion 5 References