Google Analytics Certification Exam Review 2024

Custom Reports will NOT let you do what? a. Use multiple dimensions together in the same report b. Pair metrics and dimensions of different scopes c. Create a report with Custom Metrics d. Use a Custom Dimension as a primary dimension - c Which of these can join offline business systems data with online data collected by Google Analytics? a. AdWords Linking b. User ID c. Data import d. Goal tracking - C. Data Import Which of these would prevent data from appearing in a Custom Report? a. You've applied a filter that filters out all of your data b. You've applied too many metrics to the Custom Report c. You haven't shared that Custom report with users in the same view d. You've applied too many dimensions to the Custom Report - c Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? a. Filter 1: include Brazil or Argentina b. Filter 1: include Brazil Filter 2: include Argentina c. Filter 1: include Argentina Filter 2: include Brazil d. Filter 1: exclude Peru or Bolivia - a. What is the "Bounce Rate" in Google Analytics? a. The percentage of total site exits b. The number of times unique users returned to your website in a given time period c. The percentage of visits when a user landed on your website and exited without any interactions d. The percentage of sessions in which a user exits from your homepage - c Which of these is NOT a benefit of using segments in your data analysis? a You can isolate and analyze specific conversion paths using conversion segments b You can compare behavior metrics for groups of users like Converters vs non Converters c You can permanently modify the data in your view d You can analyze users by single or multi-session conditions - c By default, Google Analytics can only collect behavioral data from web-connected systems. True or False - f Which reports require you to activate Advertising Features? a Cohort Analysis reports b Real-time reports c Demographics and Interests reports d Geo reports - c Custom Dimensions can be used as which of the following? a Secondary dimensions in Custom Reports b Secondary dimensions in Standard reports c All of the above d Primary dimensions in Custom Reports - c Which campaign parameter is NOT standard in Google Analytics ? - utm_adgroup Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports? - Custom Include filter with field "Campaign Name" and pattern "back to school" You can only apply a Custom Dimension to data that was collected after you created the dimension. t or f - f Which user characteristic may NOT be used to change keyword bids in AdWords? - ad preference To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use? - the measurement protocol Assigning a value to a Google Analytics Goal allows you to do which of the following? - compare goal conversions and measure changes and improvements to your site Which report indicates the last page users viewed before leaving your website? - exit pages report Which reports show websites that send traffic to your pages? - all traffic What type of data does Google Analytics prohibit you from collecting? - personally identifiable information By default, which of these is NOT considered a "source" in Google Analytics? - email