MKT4440 Test 1 Questions with 100% Correct Answers | Verified | Updated 2024

MKT4440 Test 1 Questions with 100% Correct Answers | Verified | Updated 2024 What are 3rd party companies? - answerany company that does research for 1st party companies Hootsuite and Sprout Social are - answerresearch, blogs, and articles about social media What is "The Cluetrain Manifesto"? - answercollection of 95 thesis thats overall message and that markets are no longer what they used to be and are now channels of communication about products and brands. the byproduct of these markets is the sales. What is Granoveter 1973? - answerthe author of the strength of weak ties and it was written in 1973 What does the strength of weak ties say? - answerweak ties between transmit information better Brand Equity vs. Brand Value - answerbrand equity is customer perception and brand value is actual number USP - answerunique selling point What is Porter's 5 forces? - answertool to identify competitiveness in your market 4 P's - answerprice, product, place, promotion SWOT - answerstrengths, weaknesses, opportunities, threats CEOTO - answercontext, exchange,opportunites,tactics,optimize PESTLE - answerpart of context in CEOTO and stands for political, economic, social, technological, legal, and environment Exchange - answerthe E in CEOTO; means that there is always an exchange of money or time SMART goal - answerSpecific, Measurable, Attainable, Realistic, Timely Example of good/bad smart goal - answergood: I want to lose 20 pounds by April 1st bad: i want to lose weigh