MKT4440 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024

MKT4440 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Three Major Functions of a Distribution Channel - correct answer1. Transactional Functions 2. Logistical Functions 3. Facilitating Functions Transactional Functions - correct answerMaking contact with buyers and using marketing communication strategies to make buyers aware of products Includes: 1. Contact with Buyers 2. Marketing Communications 3. Matching Product to Buyer's Needs 4. Negotiating Price 5. Process Transactions Logistical Functions - correct answerIncludes physical distribution activities such as transport, inventory storage and aggregating product; often outsourced to 3PLs Includes: 1. Physical Distribution 2. Aggregating Product 3. 3PLs 4. Last Mile Problem Facilitating Functions - correct answerPerformed by channel members Includes: 1. Market Research 2. Financing How the Internet Affects Distribution Channel Length - correct answerOriginally: Predicted that the internet would eliminate intermediaries (disintermediation) This reasoning failed because: 1. U.S. Distribution system is very efficient 2. Using intermediaries allows manufacturing companies to focus on what they do best 3. Many traditional intermediaries have been replaced with internet equivalents Online Intermediaries: More efficient than brick-and-mortar in many cases and new online intermediaries exist as the internet grows Supply Chain Management Trends - correct answer1. Continuous replenishment 2. Build to Order 3. ERP Power Relationships Among Channel Players - correct answerBuyer power and supplier power have increased due to the internet Sources of Power: 1. Geographic Locations 2. Utility 3. Restricted Access to Manufacturers Electronic Data Interchange Major Models Used by Online Channel Members - correct answer1. Content Sponsorship 2. Direct Distribution 3. Infomediary 4. Brokerage Models 5. Agent Models