SSM Exam I questions & Answers(SCORED A)

SSM Exam I questions & Answers(SCORED A) portraying events beyond their obvious appearance by way of shot type, angle, or point of view - ANSWER Looking into an event means: a means of communicating a message or story: film, web, radio, TV, mobile device - ANSWER What is meant by "medium"? aesthetic context - ANSWER An optical illusion is an example of: Yes, to a great extent. - ANSWER According to communication theorist Marshall McLuhan (1964), does the medium influence the shaping of the message? false - ANSWER T/F Applied aesthetics deals with focusing on the various theories of fine art. an established code that dictates to some extent how you should feel about something. - ANSWER Top-down context deals with: when we expose ourselves to messages that agree with our existing views. - ANSWER Selective seeing is: an inclusive term for all kinds of video productions, including television and computer images displayed on a video screen. - ANSWER Video is defined as: True - ANSWER T/F t is important for those working in communication and media to develop heightened awareness of the universal needs and desires of human beings and learn how to apply that knowledge ethically and effectively. False - ANSWER T/F As creators of mass communication and media content, freedom of expression is more important than concerning ourselves over ethics. True - ANSWER T/F An inductive approach would move from basic formal qualities of an event to the general picture, that is, from specific parts and build up to a larger general picture. True - ANSWER T/F Media aesthetics are a powerful tool able to influence a viewer's emotions or perceptions by deliberate applications of aesthetic principles in media. True - ANSWER T/F Consumers as well as producers of media content have a responsibility to learn as much as possible about applied media aesthetics and its communicative power.