They can expand without investing large amounts
Risks are reduced
advantages
Regular royal payments are received
Most franchised business are profitabl
Franchisees are usually more ambitious
Expansion is much faster
franchisor
The companies trade name and reputation can be ruined
The initial high cost of the trial operation
disadvantages
On-going costs of national advertising, training and support of
franchisees
Risks are reduced
advantages
Regular royal payments are received
Most franchised business are profitabl
Franchisees are usually more ambitious
Expansion is much faster
franchisor
The companies trade name and reputation can be ruined
The initial high cost of the trial operation
disadvantages
On-going costs of national advertising, training and support of
franchisees
