Google Analytics Certification Exam answered 2022 updated.

Google Analytics Certification Exam answered 2022 updated. Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. (a) numeric, (b) continual change, (c) customers, (d) audience (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes (a) numeric, (b) continual improvement, (c) customers, (d) audience (a) quantitative, (b) continual change, (c) customers, (d) outcomes (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes What is the first step of analytics planning? a) Document your technical infrastructure b) Implement Google Analytics c) Create your implementation plan d) Define your overall measurement plan and business objectives d) Define your overall measurement plan and business objectives Which of the following should be the first step you complete during the analytics planning process? a) Implement Google Analytics b) Create your implementation plan c) Define your overall measurement plan and business objectives d) Maintain and refine your plans e) Document your technical infrastructure c) Define your overall measurement plan and business objectives It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? a) collecting user information for sales teams to connect with potential leads b) selling products or services c) encourage engagement and frequent visitation d) all these options are equally relevant as business objectives for content publishers c) encourage engagement and frequent visitation The demographics and interest category information in Google Analytics comes from a) the DoubleClick third-party cookie b) Google Tag Manager c) survey data filled out by users d) Information that you upload from your CRM e) The AdWords first-party cookie a) the DoubleClick third-party cookie When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google? a) when encrypted b) in custom campaigns only c) never c) never A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? a) Google Analytics does not keep track of sessions by default b) The visitor's session expires after 5 minutes of inactivity c) The visitor's session expires once the visitor has exited your site d) The visitor's session expires after 30 minutes of inactivity d) The visitor's session expires after 30 minutes of inactivity Which of the following would you use to set up a custom alert? a) Intelligence b) Real-Time c) Conversions d) Content a) Intelligence Once your Google Analytics data has been processed, it can not be changed. a) True b) False a) True When Google Analytics processes data, one of the main tasks it completes is organizing hits into: a) users and sessions b) cohorts and interactions c) registered users and browsers d) purchasers and browsers a) users and sessions A session in Google Analytics consists of: a) The reports generated by users over a specific period of time b) Interactions or hits from a specific user for all time c) Interactions or hits from a specific user over a defined period of time d) A group of users getting together in person to discuss analytics c) Interactions or hits from a specific user over a defined period of time By default, an Analytics session ends when inactive for: a) 15 minutes b) 30 minutes c) 45 minutes d) 60 minutes b) 30 minutes You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? a) Real-Time b) Intelligence c) Annotations d) Secondary dimensions a) Real-Time Which of the following would you use to exclude rows with fewer than 10 visits? a) table sort b) primary dimension c) secondary dimension d) table filter e) pivot table d) table filter In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) The games on your site are highly interactive. b) A typical session on your site involves filling out at least 3 forms. c) The default session timeout length is set dynamically by Google Analytics and you cannot change it. d) The average length of videos on your site is 35 minutes. e) The average article on your site takes 4 minutes to read. d) The average length of videos on your site is 35 minutes. In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? (Same question as above, different answers) a) You need to start collecting Real-Time Data. b) The default session timeout length is set dynamically by Google Analytics and you cannot change it. c) Users typically spend less than 2 minutes on each page of your site. d) The average length of videos on your site is 35 minutes. d) The average length of videos on your site is 35 minutes. Which are the four main parts of the Google Analytics platform? a) Configuration, Prozessing, Reporting, and Recollection b) Configuration, Collection, Progressing, and Reporting c) Collection, Configuration, Processing, and Reporting d) Collection, Processing, Continuation, and Reporting c) Collection, Configuration, Processing, and Reporting Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers. a) reporting b) replication c) collection d) configuration e) calculation f) analysis g) certification h) processing a) reporting c) collection d) configuration h) processing Which of the following is a session level interaction? a) ecommerce transaction b) All of these answers are correct. c) social interaction d) pageview e) event b) All of these answers are correct. Which of the following are "hit" types tracked by Google Analytics? a) pageviews b) events c) all of these answers are correct d) transactions c) all of these answers are correct Which of the following are "hit" types tracked by Google Analytics? (select all that apply) a) Pageviews b) Reservations c) Events d) Transactions a) Pageviews c) Events d) Transactions During data Processing, Google Analytics: a) transforms the raw data from Collection using the Configuration settings b) collects the data from Analytics tracking code added to a website, mobile application or other digital environment c) lets you access and analyze your data using the Reporting interface d) lets you adjust Configuration settings before data is collected a) transforms the raw data from Collection using the Configuration settings You can adjust sample size in Google Analytics by a) adjusting a control in the reporting interface b) adjusting the session timeout control c) adding a segment to your report d) any of these actions will adjust the sample size a) adjusting a control in the reporting interface What is the hierarchy of the Google Analytics data model? a) User Session Interactions b) Sessions Visitors Interactions c) Sessions Users Interactions d) Interactions Users Sessions a) User Session Interactions Which of the following could you use to set targets for your measurement plan? Check all that apply. a) Your historical site performance b) Third-party industry benchmark data c) Internal expectations from your business leadership d) A random guess a) Your historical site performance b) Third-party industry benchmark data c) Internal expectations from your business leadership True or False. The date range set for a Dashboard doesn't apply to Real-Time widgets since they only show data for current active users, not historical data. a) True b) False a) True During aggregation, Google Analytics: a) exports the collected data into a Google Spreadsheet b) organizes the collected data into pivot tables c) organizes the collected data within database tables d) samples the data immediately c) organizes the collected data within database tables Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply) a) Channel Groups b) Content Groups c) Custom Reports d) Filters e) Goals f) Javascript Customization a) Channel Groups b) Content Groups d) Filters e) Goals The process Google Analytics uses to retrieve data from large, complex data sets faster is called: a) retrieval b) expediency c) sampling d) configuration c) sampling You should add Analytics tracking code to your site___________________ a) before documenting your business objectives b) after implementation planning c) when it's convenient for your IT team d) during measurement planning b) after implementation planning You should include Google Analytics tracking code on every page of a website you want to track. a) True b) False a) True Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page? a) Annotations b) Real-Time c) Secondary dimensions d) Intelligence Alerts b) Real-Time True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking. a) True b) False b) False Which of the following technologies on your site influence how you implement Analytics? a) Server redirects b) Query string parameters c) Flash and AJAX events d) Responsive web design e) all of these answers are correct e) all of these answers are correct The code snippet for tracking websites with Google Analytics is written in: a) AJAX b) Flash c) JavaScript d) PHP c) JavaScript Which of the following platforms is Google Analytics capable of tracking? Check all that apply. a) User activity on a website b) User activity on a mobile website c) User activity on a mobile application d) User activity on a gaming console e) User activity on any digitally connected device a) b) c) d) e) Which of the following would you use to send data from a website to Google Analytics? a) Campaign Tracking paramenter b) JavaScript tracking code c) none of these would be appropriate d) Google Analytics mobile SDK b) JavaScript tracking code Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics? a) Measurement Protocol b) any of these would be appropriate c) Campaign Tracking parameter d) JavaScript tracking code e) Google Analytics mobile SDK a) Measurement Protocol It is recommended that you place the Google Analytics javascript tracking code: a) just after the opening head tag b) just before the closing /head tag c) just after the opening footer tag d) just before the closing /footer tag b) just before the closing /head tag The tracking code in Google Analytics: (select all that apply) a) connects data to your specific Google Analytics account b) sends data back to your Google Analytics account for reporting c) tracks changes in your AdWords account d) identifies new and returning users a) connects data to your specific Google Analytics account b) sends data back to your Google Analytics account for reporting d) identifies new and returning users The same type of Google Analytics tracking code should be used for both a website and a mobile app. a) True b) False b) False In order to distinguish between users on web pages, Google Analytics: a) uses the IP address of a device that accesses the site b) uses the city, state and country of a visitor that access the site c) creates anonymous unique identifiers using third-party cookies d) creates anonymous unique identifiers using first-party cookies d) creates anonymous unique identifiers using first-party cookies Third-party data may be joined with the Google Analytics data collected via the tracking code. a) True b) False a) True How is Google Analytics able to determine if a group of website interactions are all from the same user device? a) By detecting what city, operating system and browser the hits come from b) By setting a unique ID for the device that is attached to each hit c) By grouping together all hits that are collected within a 30 minute time period d) Google Analytics is not able to detect if a group of interactions are from the same user device b) By setting a unique ID for the device that is attached to each hit Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number. a) True b) False a) True True or False: The order in which filters appear in your view settings matters. a) True. Filters are executed in the order in which they appear. b) False. Filters are not necessarily executed in the order in which they appear. a) True. Filters are executed in the order in which they appear. Which of the following are possible uses of filters? a) replace complicated page URLs with readable text strings b) report on only a subdomain or directory c) include only traffic coming from a particular campaign d) exclude visits from a particular IP address e) all of these are possible uses of filters e) all of these are possible uses of filters Why is it important that you maintain one unfiltered view when using filters with your Analytics account? a) You will need to configure your goals in the unfiltered view b) Without one unfiltered view, you will not be able to use a filter for multiple views c) An unfiltered view ensures that the original data an always be accessed d) There is no reason to maintain an unfiltered view c) An unfiltered view ensures that the original data an always be accessed Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? a) One account, one property, no views b) One account, two properties c) One account, one property, two views d) One account, one property, one view, because you can't use Google Analytics to track the mobile app b) One account, two properties Which of the following are possible uses of views within a single Google Analytics account? a) To look more closely at traffic to a specific part of a site (a page or selection of pages) b) To limit a user's access to a subset of data c) To track domains that belong to another account d) To look more closely at traffic to a specific subdomain a) To look more closely at traffic to a specific part of a site (a page or selection of pages) b) To limit a user's access to a subset of data d) To look more closely at traffic to a specific subdomain You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? a) Create a new view and apply an advanced filter that deletes page data outside the subdirectory b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory c) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory d) Create a new web property and add the new tracking code to the pages on the subdirectory b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory Using filters, you can _______. a) exclude data from a view b) change how the data looks in your reports c) include data in a view d) All of these answers apply d) All of these answers apply Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? a) View → Account → Property b) Property → Account → View c) Account → View → Property d) Account → Property → View d) Account → Property → View Which of the following statements are true? Check all that apply. a) If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it. b) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. c) Once a view is deleted it can be restored using the trash can feature. d) When a new view is created, it will show the historical data from the first view you created for the property.