lunes, 2 de octubre de 2023
UNIT 1
Libro MRKT: http://www.leo.edu.pe/wp-content/uploads/2019/12/
direccion-de-marketing-philip-kotler-1.pdf
Marketing in organizations
_ shapes the images of the organization (brand image)
_active brands top of mind (TOM)
_ Protect market share
Core MRKT Concepts
• Need :Deprivation of some basic satisfaction
•Want : Desire for speci c satis er of need
•Demand: Want for a speci c product backed up by ability and willingness to buy
- Participative market: when the make the consumer be part of the brand
•Brand Value–Cost + Satisfaction
1
fi fi fi
UNIT 1
Libro MRKT: http://www.leo.edu.pe/wp-content/uploads/2019/12/
direccion-de-marketing-philip-kotler-1.pdf
Marketing in organizations
_ shapes the images of the organization (brand image)
_active brands top of mind (TOM)
_ Protect market share
Core MRKT Concepts
• Need :Deprivation of some basic satisfaction
•Want : Desire for speci c satis er of need
•Demand: Want for a speci c product backed up by ability and willingness to buy
- Participative market: when the make the consumer be part of the brand
•Brand Value–Cost + Satisfaction
1
fi fi fi
